Web Survey Bibliography
We provide an overview of survey software based on the WebSM list of 365 online survey software tools. The results show that the number of software tools is in steady decline. Newcomers are increasingly rare, while the solutions that could not adapt are slowly disappearing. Open source solutions are almost non-existant.
The survey software market is becoming increasingly difficult. Service prices are becoming more and more competitive, development costs are increasing, and requests for new features are continuously expanding. The latter is particularly true for providing support for mobile surveys, mixed modes, multiple languages and panel management. These are also the features that separate advanced solutions from the simple ones. Other survey software features are basically becoming industry standards for all solutions. To keep the pace, survey software companies must always have a considerable team of developers present. Consequently, market segmentation, concentration and takeovers have been in full progress in recent years, particularly in 2011 (see WebSM 2011) and continues in 2012.
Although a clear separation between high-end and low-end solutions still exists (with a few segments in between), cheap and low-end Software as a Service (SaaS) solutions are becoming increasing powerful, while high-end complex software solutions are often stuck in old architecture and awkward interfaces. There is a clear trend towards vendor based solutions (SaaS), GUI interface and Web 2.0 approach (which appeared very late in this industry). The presence of customer support (documentation, help) is also increasing, as well as (aggressive) marketing.
Approximate traffic statistics for SaaS solutions, which basically host surveys on their main domain, show that among 365 included software solutions there are around ten solutions with more than 100,000 visit per day (a few million is the maximum), and around 40 with daily visits above 10,000.
The majority of solutions focus on web surveys, while many are also specialized solely on forms, polls, quizzes or events. On the other hand, the web software is also becoming increasingly integrated – and thus losing its separate identity – into marketing research, direct (e-mail) marketing, human resource management, enterprise feedback management, voice of the customer and business intelligence. Major suppliers also seek business in the integration with their own panel of respondents.
Software prices are increasingly presented in standardized packages and the majority varies from 3 EUR to 625 EUR per month for the basic package. In addition, the complex solution offers tailored pricing (quote request is needed), however this is increasingly not the only format, but an addition to standard packages.
Key words: Web survey software
Web survey bibliography (4086)
- Boosting Web pick-up Rates by referring to Compliance Principles ; 2012; Falnes-Dalheim, E., Haraldsen, G., Sundvoll, A.
- Choosing a Data Collection Approach: Mixed Mode Design Experiences in Statistics Finland; 2012; Taskinen, P., Kiianmaa, N.
- Ebook readings jumps, print book reading declines; 2012; Rainie, L., Duggan, M.
- Digital Divides: A connectivity continuum for the United States. Data from the 2011 Current Population...; 2012; File, T.
- How Should Debriefing Be Undertaken in Web-Based Studies? Findings From a Randomized Controlled Trial...; 2012; McCambridge, J., Kypri, K., Wilson, A.
- Better customer in sight in real time; 2012; Macdonald, E., Wilson, H. N., Konus, H.
- Best practices in data cleaning: A complete guide to everything you need to do before and after collecting...; 2012; Osborne, J. W.
- Benchmarking for better surveys; 2012; Nallan, S.
- Adult gadget ownership over time (2006-2012); 2012
- Subjective Well-being Of Spanish Workers: Continuous Voluntary Web Survey Examination; 2012; de Pedraza, P., Guzi, M.
- Specific mixed-mode methodology to reach sensory disabled people in quantitative surveys; 2012; Fontaine, S.
- Response Mode Choice and the Hard-to-Interview in the American Community Survey; 2012; Nichols, E. M., Horwitz, R., Guarino Tancreto, J.
- Recruiting in an Internet panel using respondent driven sampling; 2012; Schonlau, M.
- A Choice in Mode: A Solution for Increasing Response Rates of Hard-to-Survey Populations?; 2012; Haan, M., Ongena, Y. P.
- The Feasibility of Conducting a Web Survey Using Respondent Driven Sampling among Transgenders in the...; 2012; Kappelhof, J.
- Multi-Language Multi-Continent B2B Community Panel: How B2B research can effectively span the world; 2012; Morden, M., Accomando, E.
- Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning...; 2012; Puleston, J.
- Facing The Future Webcams as a survey tool in China; 2012; Gordon, A., Llewellyn, T., Gu, E.
- Device Diversity: Understanding the complexity of varied devices for taking surveys – Case study...; 2012; Pearson, C., Backlund, K., Veling, L., Tsvelik, M., Jehoel, S.
- Research Goes Mobile: Findings from initial smartphone application research; 2012; Dubreuil, C., Joubert, S.
- Better Answers to Basic Questions: Enhancing the accuracy of online reach and audience metrics; 2012; van Dam, P. H., van Ossenbruggen, R., Voorend, R.
- Rules of engagement: The war against poorly engaged respondents - guidelines for elimination; 2012; Gittelman, S. H., Trimarchi, E.
- Reality check in the digital age: The relationship between what we ask and what people actually do; 2012; Hofmeyr, J., Louw, A.
- Dimensions of Online Survey Data Quality What really matters?; 2012; Puleston, J., Eggers, M.
- WEBDATANET: web-based data-collection methodological challenges, solutions and implementations. Action...; 2012; de Pedraza, P.
- WebSM Study: Survey software features overview ; 2012; Vehovar, V., Cehovin, G., Kavcic, L., Lenar, J.
- Examining Contexts-of-Use for Web-Based and Paper-Based Questionnaires; 2012; Hardré, P. L., Crowson, H. M., Xie, K.
- Probabilistic survey questions and incorrect answers: Retirement income replacement rates; 2012; van Santen, P., Alessie, R., Kalwij, A.
- Survey Quality; 2012; Lyberg, L. E.
- Prenotification, Incentives, and Survey Modality: An Experimental Test of Methods to Increase Survey...; 2012; Tepper, J. R., Jacob, B.
- Using Free Online Survey Software in Your Teaching; 2012; Chippindall, J.
- Comparability of Survey Measurements; 2012; Oberski, D.
- Why People Agree to Participate in Surveys; 2012; Albaum, G., Smith, S. M.
- Unit Non-Response Due to Refusal; 2012; Stoop, I.
- Classification of Surveys; 2012; Stoop, I., Harrison, E.
- What Survey Modes are Most Effective in Eliciting Self-Reports of Criminal or Delinquent Behavior?; 2012; Kleck, G., Roberts, K.
- Non-Response and Measurement Error; 2012; Billiet, J., Matsuo, H.
- An Overlooked Approach in Survey Research: Total Survey Error; 2012; Bautista, R.
- An assessment of equivalence between Internet and paper-based surveys: evidence from collectivistic...; 2012; Fang, J., Wen, C., Prybutok, V.
- Effects of Incentives in Surveys; 2012; Toepoel, V.
- Respondents Cooperation: Demographic Profile of Survey Respondents and Its Implication; 2012; Glaser, P.
- Costs and Errors in Fixed and Mobile Phone Surveys; 2012; Vehovar, V., Slavec, A., Berzelak, N.
- E-Mail Surveys; 2012; Mesch, G.
- Does survey experience affect respondents’ reported level of satisfaction?; 2012; Schultz Christensen, A., Ladenburg, J.
- Building Your Own Online Panel Via E-Mail and Other Digital Media; 2012; Toepoel, V.
- Data Quality in HIV/AIDS Web-Based Surveys: Handling Invalid and Suspicious Data; 2012; Bauermeister, J. A., Pingel, E., Zimmerman, M., Couper, M. P., Carballo-Diéguez, A., Strecher, V. J.
- Use of Web 2.0 to Recruit Australian Gay Men to an Online HIV/AIDS Survey; 2012; Theriault, N., Bi, P., Hiller, J. E., Nor, M.
- Web and Mail Surveys: An Experimental Comparison of Methods for Nonprofit Research; 2012; Lin, W., Van Ryzin, G. G.
- Evaluation of an online (opt-in) panel for public participation geographic information systems surveys...; 2012; Brown, G., Weber, D., Zanon, D., de Bie, K.
- Survey Data Collection and Integration; 2012; Davino, C., Fabbris, L.